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In this dynamic context in which technology accompanies us from the moment we wake up until we go to sleep, where artificial intelligence is mainstream and competition is increasing, retail cannot and should not remain indifferent. The phygital revolution emerges as a direct response to a world that is becoming increasingly interconnected and dynamic. In today's report we discuss the definition of phygital in retail, some examples of use and how to solve the challenges that may arise with its implementation.

Digitising your physical shop can seem like a complicated process.

While many people still prefer to go to the shops to see, touch and try products, there are still many other shoppers who prefer to do all their shopping online, from the comfort of their couch.

The world of sales is changing, we find ourselves in a highly competitive environment, which demands innovation.

Making retail omnichannel is the challenge these days. Difficult to achieve but essential for the success and growth of your business.

You've done it, you've attracted a visitor and they've entered your shop for the first time and completed a purchase.

For some, artificial intelligence (AI) is still perceived as something far in the future.

Many physical shops often fall into the monotony of the usual marketing strategies.

Today, companies no longer have as much control over the buying process as they used to. Consumers have tons of information and too many services and products to choose from.

In an increasingly digitised and intelligent world, it is well known that successful online businesses are those that communicate with their customers by making efficient use of the data they collect from their interactions.

Today's customers expect brands to provide them with a highly personalised shopping experience across multiple digital touchpoints: smartphones, social media platforms, consumer channels and in physical spaces.

Massive data, commonly known as Big Data, is a data set that contains a greater variety, in large volumes, moving at higher speeds.