Targeting a segmented group of consumers in a campaign is essential to its effectiveness. If our message reaches the right people, an ad is more likely to generate more...
Retail is one of the most competitive sectors in which new competitors are constantly appearing; to this we have to add online shops, the abundant supply of products and...
When a person enters a shop, there is usually a high probability that they will make a purchase. Unlike a website, the person who enters a point of sale...
One of the main challenges facing retailers is the breakdown line between the on-and-off-line worlds throughout the shopping process. New consumers search for a product in one them to...
In an extremely interconnected society, communication between companies and consumers has changed deeply – it’s time to adapt your business to new and effective Blended Marketing sales strategies! Blended...
What is the differential value that a data-driven company can bring to your business? Are retail outlets ready to maximise the power of data in their marketing strategies and...
Who would have thought that filling up your car could become a gastronomic experience, a place to relax, rest or buy those gifts you’ve been looking for? Although petrol...
Knowing your audience and seducing them with personalised advertising makes all the difference - it's easier than you think!
The 21st century and new technologies are opening up new opportunities and partnerships for businesses and start-ups that are working for and with the digital revolution that is being...
Have you ever thouguht what happens when you choose a restaurant online, when you make a purchase on Amazon, or when you book a car with Uber or Cabify?...
