Nowadays, a wide range of products and services can be found at roadside service stations with the aim of helping travellers to make their journeys as comfortable and pleasant...
ROPO or webrooming trend refers to those consumers who, when buying a product, first search or consult the internet before finalising the purchase in a physical establishment. This trend,...
Click to Brick strategies merge the online and offline worlds by focusing their efforts on increasing the number of potential customers and attracting them through digital platforms to the...
Ladorian leads your digital signange and data-driven communication project. If you have come this far you are probably wondering: What is digital signage for supermarkets? How does digital signage...
Clustering is a descriptive technique based on data from your point of sale that consists of grouping items into groups with similar characteristics. One of its main functionalities is...
Targeting a segmented group of consumers in a campaign is essential to its effectiveness. If our message reaches the right people, an ad is more likely to generate more...
Retail is one of the most competitive sectors in which new competitors are constantly appearing; to this we have to add online shops, the abundant supply of products and...
When a person enters a shop, there is usually a high probability that they will make a purchase. Unlike a website, the person who enters a point of sale...
One of the main challenges facing retailers is the breakdown line between the on-and-off-line worlds throughout the shopping process. New consumers search for a product in one them to...
In an extremely interconnected society, communication between companies and consumers has changed deeply – it’s time to adapt your business to new and effective Blended Marketing sales strategies! Blended...
