The 21st century and new technologies are opening up new opportunities and partnerships for businesses and start-ups that are working for and with the digital revolution that is being implemented at businesses and physical points of sale.
A synergy that has resulted in the union of two companies, European and American, offering an integration of digital value to the new digital project between Ladorian & inReality, announcing a new business strategy that revolutionises point-of-sale marketing.
Madrid-based Ladorian, which has a software solution specializing in personalized data-driven messaging in physical retail, has announced a strategic partnership with Atlanta’s inReality, a venue analytics software platform.
This new project is based on data analysis and the creation of smart content through Digital Signaged systems that help to increase sales of the tax spaces by up to 30%.
Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens
Ladorian uses connected data points and data intelligence to create a smart communication channel with users at the point of sale, providing customized messages that offers the best products to meet their needs.
inReality, a venue analytics software platform, powers smart shop solutions with simplified and reliable behavioural data, customised for each business.
What do our CEOs think?
Rafael Cifuentes, CEO of Ladorian’s US affiliate, Digital Signage Revolution, a Florida corporation, dba as Ladorian USA told us:
“Retail stores have not yet been able to offer the same real-time targeted content that has become in fact with online platforms. We help our customers bridge the gap by reinventing shopper data at the POS so that they can serve up the same intelligent digital communications in their stores. The fact is in-store sales still accounted for a large percentage of retail sales, and shoppers want a consistent level of relevance and personalization across all channels. We enable this, and by doing so we help customers achieve similar conversion rates to those that ecomm has come to rely on as a result of data-driven messaging.”
inReality’s CEO, Ron Levac said:
“This strategic partnership is perfectly suited for our data analytics platform. We’ve always been bullish about bringing the type of data enablement used online into physical venues, and we’ve spent years simplifying the cost and complexity of gathering it from store sensors at scale. The latent opportunity has always been to use it for dynamic, personalized content versus analyzing it after the fact with manual optimization strategies. We’re delighted to partner with Ladorian, as they can truly realize the potential of online personalized messaging in stores—and they’ve already proved it on the global stage with some of the world’s most notable marketers.”
Ladorian’s CEO and Founder Alejandro Gutiérrez-Bolívar said:
“While inReality seeks to report data, Ladorian puts it to work. Ladorian was born to reinvent the use of data at the point of sale, becoming the technological ally of those companies which share our vision that leadership in the new era of retail needs intelligent digital communication in their establishments. Now more than ever, it has become evident that the world is not 100% online, nor is it 100% offline. We want to help our customers achieve the same success that data use has given e-commerce. We want to offer shoppers a new, rewarding personalized experience by harnessing the technological revolution in physical space communications, taking advantage of the fact that the great majority of the sales volume is still produced in brick-and-mortar stores to revolutionize communication in physical spaces. Ultimately, what we are offering is a proprietary solution for one of the longstanding retail aspirations of right message, right person, right place and right moment. Post-COVID, as retailers have to do more with fewer resources and shoppers are coming into stores more digitally-expectant than ever, there’s never been a better time to bring the promise of smart, responsive content to the brick and mortar.”
What digital media are saying about us?
An exciting project of growth, development and innovation. A new horizon that opens the doors to a new digital era, through the Ladorian & inReality business alliance that will undoubtedly offer us great satisfaction and business success.